On February 21, 2nd-year students of the "Advertising and Public Relations" program attended a master class "The Brief Determines the Creativity" at the Higher School of Economics and learned the secrets of reaching the finals of the "Luchnik Future" competition from expert Rimma Pogodina of the National Award in Public Relations "Silver Luchnik" and last year's winners - the "Consent Engineers" team.
They discussed the analysis of a successful case "From Brief to Solution"; how to approach task selection competently, as well as how to read and solve briefs correctly.
In the near future, students will share their new knowledge with their teams and begin creating projects.
